Singh Project Art, Culture & Collaboration by Singh

Singh Project

Art, Culture & Collaboration by Singh

Latest Articles

I Am Not Your Diversity Hire: When Being a Brown Artist Means Everyone Wants a Piece of You Except Your Actual Art
Opinion

I Am Not Your Diversity Hire: When Being a Brown Artist Means Everyone Wants a Piece of You Except Your Actual Art

There's a particular kind of exhaustion that comes with being a South Asian or BIPOC artist in America — the pressure to represent, to explain, to be the one who makes your culture legible for everyone else. What happens when your art refuses to do that job?

Slow Burn: Why the Smartest Creators Are Ditching the Viral Dream for Something That Actually Lasts
Culture

Slow Burn: Why the Smartest Creators Are Ditching the Viral Dream for Something That Actually Lasts

Going viral sounds like the dream — until you realize the algorithm forgets you by Thursday. A growing wave of artists is choosing a different path: slower, quieter, and a whole lot more sustainable. Here's what they know that most of us don't.

Neither Here Nor There — And That's the Point: How In-Between Artists Are Inventing New Ground
Culture

Neither Here Nor There — And That's the Point: How In-Between Artists Are Inventing New Ground

Diaspora creatives have always lived in the hyphen — between the country their families left and the country they were raised in. But a growing wave of artists is turning that liminal position into something generative rather than something to resolve. Welcome to the third space, where culture isn't inherited or adopted — it's invented.

Roots for Sale: When 'Being Authentic' Becomes a Performance for Someone Else's Comfort
Opinion

Roots for Sale: When 'Being Authentic' Becomes a Performance for Someone Else's Comfort

The creative industry loves a good origin story — especially when it comes with a sari, a spice rack, or a grandmother's recipe. But for South Asian and immigrant artists, the demand to 'stay true to your roots' has quietly become one of the most suffocating commercial pressures in the game. Who is authenticity actually for?

The Solo Turn: Why Artists Are Ghosting the Collab Economy — And What That Says About Us
Opinion

The Solo Turn: Why Artists Are Ghosting the Collab Economy — And What That Says About Us

Collaborations are supposed to be the future of creative work. So why are so many artists quietly walking away from them? We have some thoughts — and a few honest conversations with people who made the pivot.

Woven Into Everything: The Quiet Revolution of South Asian Design in American Culture
Culture

Woven Into Everything: The Quiet Revolution of South Asian Design in American Culture

From the block-print patterns showing up in Brooklyn boutiques to the bold color palettes redefining Silicon Valley's UI design, South Asian aesthetics are everywhere right now. But who's getting credit — and who's doing the actual work? We dug in.