Art, Culture & Collaboration by Singh
Forget waiting to be discovered. A growing wave of South Asian and diaspora artists is quietly building loyal, thriving audiences through channels that the mainstream content machine doesn't even know exist. This is what creative infrastructure looks like when you stop asking permission.
When a South Asian artist layers a Bollywood hook over a trap beat and calls it their own, the internet has opinions. But the real question isn't whether the remix happened — it's who had the power to make it, and who gets to profit. The line between cultural borrowing and cultural belonging is blurrier than anyone wants to admit, and that's exactly why we need to talk about it.
For decades, making it as an artist meant convincing the right people in the right rooms that you deserved to exist. That era is cracking at the foundation. Here's what's replacing it — and why the gatekeepers are suddenly very interested in knocking on your door.
Growing up between cultures — code-switching at the dinner table, translating not just language but entire worldviews — can feel like a disadvantage. But for artists, that in-between space might be the most generative place on the map. Here's why living in translation is actually a creative edge.
Going viral sounds like the dream — until you realize the algorithm forgets you by Thursday. A growing wave of artists is choosing a different path: slower, quieter, and a whole lot more sustainable. Here's what they know that most of us don't.
There's a particular kind of exhaustion that comes with being a South Asian or BIPOC artist in America — the pressure to represent, to explain, to be the one who makes your culture legible for everyone else. What happens when your art refuses to do that job?
Diaspora creatives have always lived in the hyphen — between the country their families left and the country they were raised in. But a growing wave of artists is turning that liminal position into something generative rather than something to resolve. Welcome to the third space, where culture isn't inherited or adopted — it's invented.
The creative industry loves a good origin story — especially when it comes with a sari, a spice rack, or a grandmother's recipe. But for South Asian and immigrant artists, the demand to 'stay true to your roots' has quietly become one of the most suffocating commercial pressures in the game. Who is authenticity actually for?
Collaborations are supposed to be the future of creative work. So why are so many artists quietly walking away from them? We have some thoughts — and a few honest conversations with people who made the pivot.
From the block-print patterns showing up in Brooklyn boutiques to the bold color palettes redefining Silicon Valley's UI design, South Asian aesthetics are everywhere right now. But who's getting credit — and who's doing the actual work? We dug in.